Logo Creation

developed for Turning Tides

Turning Tides are  independent consultancy and coaching practice committed to supporting people and organisations through periods of uncertainty and transition.

The brief was “to develop a logo and simple visual identity (incorporated into brand guidelines) that will communicate TurningTides core brand values and personality and provide consistency across print and online communications.”

The logo needed to position Turning Tides as a Leader in their field, to integrate the clients work as a coach with her consulting service to demonstrate how both strands work together and to articulate Eileen’s approach to complex change management. There was also the requirement for a Brand Guidelines Document, which was to be used by the web developer and for other marketing purposes.

The final outcome was well received by the client and she is continuing to grow in strength within the market place. A delight to work with, I wish Turning Tides all the very best!

  • Client - Turning Tides
  • Date Completed - June 2013
  • Skills/Tools Used - Logo Creation, Branding