Graphic Design
A business that increases its investment in design is more than twice as likely to see its turnover grow as a business that does not do so.
This evidence comes from the Design Council's research on the use of and attitudes to design among UK businesses and shows that design can have a positive effect on all business performance indicators, from turnover and profit to market share and competitiveness.
Did you know that for every £100 a 'design alert' business spends on design increases their turnover by £225? It's true. You look great, you win more business.
Creating a brand identity for your business could be the most powerful tool you invest in. The way you are perceived, and therefore the way you promote your business design-wise, is absolutely crucial.
Brand Identity
But what IS a brand?! You hear everyone talk about it, but what is it?! And most importantly, why do you need a good one?
Your brand is not your logo. However, your logo is the cornerstone for your brand. It is the most important stone in your companies structure and your brand will grow from this. Your brand is the 'flavour' of your business.
"A brand is a person's emotional response. It's the individuals "gut feeling" about your company, product or service". (Marty Neumeier, Brand Expert). If your company isn't creating the right emotional response from people, they may look elsewhere for a flavour that does!
So, whether you're just starting out and need to set the world on fire, or have been around for a while but think you need a new 'flavour', I can help. I'd love to!
What can I do for you?
Businesses that add value through design see a greater impact on business performance than the rest. If you're a start-up business and need a brand new identity, or simply think you need to freshen-up your image, then look no further! You can have agency quality design at freelance prices.